Nationwide Consultant,User Experience Design Researcher in Columbus, Ohio

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk.

Number 54 on the Fortune Magazine 100 Best Places to Work.

JOB SUMMARY: Provides consulting services on one or more technical [SM1] specialties such as usability, interaction or visual design, prototyping or content. Leads project teams to define and document site architecture, navigation elements, content strategy, map user flows, and propose best practices in usability and interactive design based on a deep understanding of customer needs. Recommends innovative solutions that balance customer needs with business viability and technical feasibility. Creates exceptional user experiences that result in market differentiation and efficiency improvements while maintaining brand standards and meeting business objectives.

Job Description

REPORTING RELATIONSHIPS: Reports to Manager/Director/AVP. May have direct reports based on organizational structure. May be responsible for virtual/project teams.


  1. Provides technical and/or strategic direction to project teams and/or product groups. Defines scope and objectives based on user needs and understanding of applicable business systems and industry requirements. Consults on and leads business process analysis and needs assessments, aligning solutions with business goals and initiatives.

  2. Works with content writers, designers, coders, business representatives, and user research staff to define site functionality, organization and navigation solutions, and participates in research efforts to identify user goals and tasks.

  3. Recommends innovative solutions to business problems/processes that leverage technology and/or content to provide market differentiation, efficiency improvements, and a better user experience. Maps out how the solution will accommodate change and growth over time.

  4. Participates in overall project management, time estimates and resource scheduling. Monitors project team compliance with architecture best practices and principles and resolves issues elevated from project teams.

  5. Researches emerging technologies and trends to maintain an in-depth understanding of user experience.

6.Works with usability staff to develop and document methodologies, standards and best practices.

Typical Skills and Experiences:

Education: Undergraduate studies in computer science, human-computer interaction, psychology, graphic design, information science, communications or related field.

Licenses/Designations: N/A

Experience: Typically 8 or more years of professional experience in the software or web site development, content or graphics creation, web technology, research, conducting usability testing, and user-centered design processes. Masters degree may be substituted for experience as appropriate.

Knowledge: Software or website development, thorough knowledge of usability practices, solid understanding of design or content for current technologies. Knowledge of internet best practices and research principles. Insurance company operations and products, company organizational structure and general administrative policies, practices and procedures.

Skills/Competencies: Command of all skills necessary for verbal and written communications. Ability to analyze qualitative and quantitative information and external factors that may influence or have an impact on the company, as well as the customers, distribution systems, operations, and the strategic planning process. Proven ability to set work priorities that conform with established objectives, timeframes and accomplish a task in the most effective manner. Ability to work collaboratively with cross-functional teams (i.e. engineers, product managers, designers, business leaders, etc.). Proven ability to manage projects and define administrative methods and procedures to attain objectives. Ability to maintain working knowledge and/or expertise in PC-based software programs, insurance/business concepts and assigned line of business as well as marketing and strategic planning concepts.

Values: Regularly and consistently demonstrates the Nationwide Values and Guiding Behaviors.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.


Overtime Eligibility: Exempt (Not Eligible)

Working Conditions: Normal Office Environment. Extended work hours may be necessary during work periods of heavier volume of work. Travel required as necessary.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Job Evaluation Activity: MKT/WUE

Additional Job Description

Nationwide is hiring a User Experience Design Researcher to develop and execute research studies that deliver value across the design lifecycle.

You’ll join an established team of research practitioners who help ensure that the customer is at the heart of Nationwide’s decision-making process.

In this role, you will:

  • Conduct primary research to explore the behaviors and motivations of our users

  • Partner closely with visual designers, experience strategists, interaction designers, creative technologists and content strategists to provide consulting services to business clients and development teams

  • Help the UX team understand what would make a user’s experience feel more meaningful, intuitive, accessible, fun (and even delightful)

  • Inspire change at all stages of product development by delivering impactful oral, written and visual presentations that articulate & translate research findings

You’ll have the opportunity to experiment with research methods, learn from seasoned professionals, develop new skills in qualitative/quantitative research, partner with our Experience Strategy and Innovation teams and work on products and services that impact the lives of millions of members across the country.

Core Duties/Responsibilities:

  • Participate in strategic research planning with internal clients and UX team members.

  • Design and execute interviews, observations, surveys and moderated and unmoderated research activities that result in actionable recommendations which drive user-centered ideation, definition and iteration.

  • Plan, manage and execute all aspects of studies with users including recruiting, logistics, moderation and data collection. Collaborate with third party vendors when necessary.

  • Lead synthesis of qualitative and quantitative customer data to inform research and design activities.

  • Present findings to business owners, key stakeholders, senior executives, development teams and other UX team members. Manage open and timely communication with internal stakeholders (excellent verbal and written skills are required).

  • Demonstrate up-to-date expertise in user experience research and apply this to projects.

A Bachelor’s degree in design, HCI (human computer interaction), human factors, psychology, cognitive science or a related field is essential as is solid experience of generative and evaluative research methodologies, e.g. contextual interviews, concept evaluation, usability studies, and heuristic evaluations.

The User Experience Design Research team is part of Nationwide’s User Experience group which consists of 65 user experience professionals from a wide range of disciplines. We’re a dynamic group that functions like an agency and embraces the value of strategic design thinking. We offer a business culture that emphasizes work/life balance and a competitive salary in a vibrant, growing city with agreeable living costs. There’s no travel expected with this role so it’s a great opportunity for an experienced, passionate researcher to spend more time doing what they love and less time on the road.



Job ID: 50335